The Indian mobile market, adding 8 to 10 million subscribers every month, is the fastest growing market in the world. The country is seeing rapid addition in its GSM subscriber base while its CDMA subscribers are shrinking in number.
In recent times, the mobile operators are recording decreasing ARPU due to heating competition and lowering of tariffs by the government. This has forced the operators to diversify their revenue channels and focus on Value Added Services (VAS). As a result, the operators have started to package more and better mobile VAS (MVAS) in their offerings.
As of 2009, the Indian MVAS market closed at INR 8400 crore, forming around 11% of the total telecom revenue. Given the enormity of the Indian mobile market, this is quite a small share. Therefore, mobile operators have beefed up their efforts to increase the share of MVAS in their revenues to offset the falling ARPU and beat competition.
Presently, the MVAS market is dominated by text messages (SMS) as enterprises use this channel to promote their products and reach out to the maximum possible target customers. Mobile music is the next big area. Mobile music, with its two applications – ringtones and caller ring back tones – provides lucrative opportunities to content providers. The mobile music market is so attractive that handset manufacturers are introducing phones specifically meant for music buffs.
The application storefront market, along with the smartphone market, has been one of the key catalysts in the mobile industry. As voice has become more competitive among carriers, data and messaging have emerged, and the industry participants are looking toward applications for revenue. To date, Apple has dominated the market. However, Android has made a significant push in the space and other competitors like Microsoft, Nokia, and RIM have continued to ramp up their efforts in the application storefront space.
beautiful mind
In recent times, the mobile operators are recording decreasing ARPU due to heating competition and lowering of tariffs by the government. This has forced the operators to diversify their revenue channels and focus on Value Added Services (VAS). As a result, the operators have started to package more and better mobile VAS (MVAS) in their offerings.
As of 2009, the Indian MVAS market closed at INR 8400 crore, forming around 11% of the total telecom revenue. Given the enormity of the Indian mobile market, this is quite a small share. Therefore, mobile operators have beefed up their efforts to increase the share of MVAS in their revenues to offset the falling ARPU and beat competition.
Presently, the MVAS market is dominated by text messages (SMS) as enterprises use this channel to promote their products and reach out to the maximum possible target customers. Mobile music is the next big area. Mobile music, with its two applications – ringtones and caller ring back tones – provides lucrative opportunities to content providers. The mobile music market is so attractive that handset manufacturers are introducing phones specifically meant for music buffs.
The application storefront market, along with the smartphone market, has been one of the key catalysts in the mobile industry. As voice has become more competitive among carriers, data and messaging have emerged, and the industry participants are looking toward applications for revenue. To date, Apple has dominated the market. However, Android has made a significant push in the space and other competitors like Microsoft, Nokia, and RIM have continued to ramp up their efforts in the application storefront space.
beautiful mind
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